What is Ecommerce Automation?

January 7, 2021
By Alloy Automation
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Blog Dots
What is Ecommerce Automation?

Every day, we find ourselves faced with tons of short and menial tasks, like turning off the lights or locking the front door. While these actions might not seem like much at the time, multiplying the time spent on them by the hundreds (or even thousands) quickly shows us how much time we lose in the long term.

This is the dilemma that e-commerce retailers face, as every transaction comes with a few short tasks to complete, like sending confirmation emails or updating inventory trackers. When you consider that this happens for every purchase, what normally takes just a few minutes can quickly add up to several days of lost productivity each year. Not only do these simple tasks take up hours and hours of our time, but they can even lead to increased costs as companies either hire more employees to scale their business or cut corners to save time. Automation tools, such as those provided by Alloy, provide the solution to this problem.

What is E-commerce Automation?

E-commerce automation allows business owners to offload tasks like sending out back in stock reminders and shipping notifications. This allows them to free up their schedule and reclaim lost time so they can refocus on what matters most - running the business.

With the code-free automation tools provided by Alloy, you can streamline the tedious aspects of running a business by having recipes, or specific workflows, run intelligently when your business calls for it.

How Does Automation Work?

Alloy’s code-free automation tools integrate directly into your Shopify webstore, with hundreds of premade recipes and 85+ app integrations, it’s easy for you to simplify your existing workflows. Our recipes cover everything from customer management and support to inventory and fulfillment, helping you to stay on top of your business operations by performing what you would normally do as soon as the conditions are met.

For example, one common task that business owners face is keeping tracking of and updating inventory levels on their web stores. Research has shown that adding a simple “Low Stock” banner to items can help drive purchasing, but doing this has traditionally been a slow task of manually checking stock and updating product pages. By utilizing Alloy’s automation tools and our provided recipes, you can have product pages automatically update themselves as stock diminishes and even ping you once they are sold out.

This is just one of the hundreds of use cases for automation tools, with many more recipes available in our marketplace for you to choose from. If you can’t find a recipe that fits your exact needs and workflow, our code-free tools let you effortlessly adapt and customize an automation. In the end, Alloy makes it easy to offload some of the tasks of running an online store by getting things done exactly when you need them to be.

What Can I Automate?

Alloy’s automation tools focus on streamlining the daily tasks of e-commerce retailers so that you and your team can focus on more meaningful and valuable work instead.

Some of our core E-commerce automations include: Marketing: Alloy can help simplify the process of attracting and maintaining customers. By automating your marketing tasks, you can create and run personalized campaigns on customers that offer a better return on investment and lead to higher conversion rates. Alloy’s marketing tools can also help you to keep customers coming back by reminding them of abandoned carts, showing targeted social media ads, and much more, all without any input from you.

Fulfillment: Alloy can help offload the workload of the fulfillment process by intelligently updating both you and your customers as inventory moves. Tasks like adding low inventory notifications, pausing marketing for out of stock items, and updating order statuses can all be automated, making it easy for you to stay on top of how your sales are doing and where orders are. By relieving the burden of tracking order fulfillment, you can focus on customer engagement and experience instead.

Operations: Automating operations using Alloy can help your store run more efficiently by making sure customer concerns are addressed and keeping you up to date on the status of your store. Common automations include providing customer support for frequently asked questions, order tagging, and much more. Especially for large scale businesses with hundreds of customers per day, using automation tools to offload common operations can mean huge gains in productivity as your team is freed up to work on other things.

Rewards: Using Alloy to automate your rewards system can help drive growth by giving customers immediate gratification when it comes to referral promotions, loyalty discounts, and other perks. For example, referrals could be automatically sent out once relevant data is collected, and loyalty discounts could automatically be sent out with recommended products to lure customers back. Having rewards go out at the perfect time means increased sales, helping you to grow your shop without having to keep track of individual customers.

Why Alloy Automation?

Alloy is the premier Shopify automation tool and was built from the ground up to seamlessly into Shopify and its ecosystem of apps. Through our huge marketplace of premade recipes and integrations into popular apps such as ReCharge, Gorgias, Postscript,, Shippo, and more, Alloy makes it easy to automate your store in as little as 5 minutes.

Using automation tools to simplify your workflow can help catapult your store to new heights and let you easily scale without having to rely on new hires. This saves you time and money by letting you focus on high value work to draw in customers and add value, rather than having to waste time on the same things every day.