10 Unique Ecommerce Marketing Strategies for 2021
Persuasive marketing can be a powerful tool in convincing someone to choose your company over another, as customers often consider brand image and status when making decisions. It can be hard for online retailers to develop a solid brand image, however, as most of their customer interactions are online. This is where creative marketing can come into play, helping promote a customer’s perception of your brand by making you stand out from the competition.
With the rise of online retail during the pandemic, competition in the ecommerce space has quickly exploded. While imitation might be the best form of flattery, here are 10 unique ways that you can level up your ecommerce marketing campaigns and distinguish yourself from others.
10 Unique Ecommerce Marketing Strategies
Invest in Attractive Packaging
In an age where sharing on social media is almost expected, taking the time and effort to make your packaging more attractive can go a long way in forging brand loyalty. Custom packaging can be implemented in a variety of different ways and can help you stand out by turning a generic unboxing experience into a memorable brand experience. Not only does this help solidify existing relationships, but it can also lead to new business as your products are shared on social media. This sharing both helps you reach customers you might not have found and helps immediately build rapport with them. People are more likely to buy a product when it is referred to them through a trusted source, and using attractive packaging that buyers want to showcase is a great way to encourage these referrals.
Start a Contest For User Generated Content
Showcasing user-generated content is another great ecommerce marketing strategy that can offer a high ROI without much effort. This type of content can range from videos, photos, DIYs, and more, and provides real insight into how people are using and enjoying your products. You can leverage this to start contests that reward customers for their support and creativity, giving you a way to both interact with your audience and quickly promote your brand within the networks of existing customers.
Collaborate With Other Businesses
Customers love deals that add value to their lives, and collaborating with other brands they already enjoy can be a great way to do that. These collaborations can help you build relationships with other businesses in your industry and let you tap into relevant segments in your collaborator’s audience who might not know about you. This strategy can easily be implemented into your ecommerce marketing workflow through things like launching co-branded products or running promotions that piggyback off purchases made on a partner website.
Interactive Email Messages
Although email marketing is a tried and true way to communicate with customers, making them more interactive and experiential can lead to better engagement; in fact, emails with interactive elements such as scratch-offs offer up to 60% higher click through rates. This is because these types of emails draw in customers with the possibility of a reward and require them to interact more deeply with your message to get their prize. These email messages can then be combined with creative SMS marketing, further boosting the reach of your campaigns.
Employ Stealth Tactics
Stealth tactics are another great way to engage with your customers when they least expect it. Airbnb’s marketing strategy when they first launched is a great example of how powerful these can be; in order to quickly and directly reach out to their audience, Airbnb sent emails to people on Craigslist who listed their homes for short term rentals. Although this was risky, it gave them a chance to directly engage with their audience and turn them into loyal customers. One easy and effective way to implement this into your ecommerce marketing is to use targeted subject lines and messages that are worded to seem less like an ad and more like friendly reminders.
Offer Free Stickers & Promotional Materials
Free items are a great way to build customer relationships and can provide opportunities to advertising in places you might not have thought of. Things like stickers, pens, T-shirts, and other low-cost items are offer places to weave your way into a customer’s daily life and encourage them to share your business with the people around them. In an ecommerce marketing workflow, this can be extremely influential as it can diversify your marketing strategy beyond the internet and into the real world.
Gamify Your Business
Games are a great way to promote engagement with your brand as they offer incentives for customer interaction. This can be implemented in a variety of ways, ranging from creating game-based loyalty programs to adding interactive promotions in your ecommerce marketing. For example, you could run a trivia quiz on your social media and send out discounts to customers who answer correctly, giving you a way to boost sales and interact with your audience.
Implement an Invite-Only Strategy
Exclusivity can be a powerful tool in drawing in customers as it makes them feel special and like they’re part of a select group. The recent explosion of the app Clubhouse is a great example of this, as its invite-only platform has driven hype around securing an invite and being part of its community. This aura of exclusivity has not only given them lots of press coverage, but also the ability to form a positive brand image with users before their first interaction. You can implement invite-only strategies into your ecommerce marketing by limiting the number of people who can purchase a product or by implementing waitlists for popular items, creating that same feeling of exclusivity.
Deepen Your Relationship With Customers
Customers are more likely to purchase from brands that they have a personal connection to, and giving customers a behind-the-scenes look into your brand can be a great way to strengthen your relationship with them. This can easily be implemented through a great content marketing team, as you can show customers that your company is more than just a website. Another way you can make the online experience more engaging is by utilizing copy that shows off your company’s personality and unique brand voice.
Promote a Social Cause
With more people considering social responsibility in their purchasing decisions, linking your company’s products to a social cause can be a powerful way to encourage customers to choose you over your competitors. This is what the Brazilian beer company Ambev did when they allowed carnival-goers to trade in their recyclable beer cans for a free train ride home; not only did this ensure that cans stayed off the streets, but it also helped to drive sales by adding value to the product. One way that you can implement this tactic into your ecommerce marketing is by partnering with charities to donate portions of your proceeds towards social causes.
How Alloy Can Help
Alloy’s app integrations and automation platform make it easy for you to create standout campaigns. With seamless support for all of your favorite apps, Alloy can help you implement unique ecommerce marketing strategies that boost sales and improve customer relationships.
To see how Alloy can help your ecommerce marketing stand out from your competitors, click here to request a demo.