How Ecommerce Integrations Grow Your Business

October 14, 2020

How Ecommerce Integrations Grow Your Business

Ecommerce Integrations Save Time & Money

And you'll need these apps to integrate if you want to scale without issues. With so much data being generated by different systems, having all the information in a silo improves time efficiency and ultimately, benefits your brand. So that's why integrations are so vital to running a successful ecommerce business. By integrating your apps, you can automate many processes that can save you time and money. Unlike humans, automation works 24/7, without ceasing. In this post, we'll go over how ecommerce integrations work, how to integrate your apps, and solutions that make integrations easier.

What are ecommerce integrations?

Ecommerce integrations help stores automate workflows, sync data between multiple apps, and improve the customer experience.

##The benefits of ecommerce integrations

Ecommerce websites see numerous benefits from integrations. Here are some of the benefits of using integrations for your ecommerce store:

Automate workflows

We're biased, but automation is just the best. By automating repetitive tasks and manual data entry, you can spend less time responding to emails, scheduling orders, and manually handling files. Automated workflows not only frees up your valuable time but is known to create improved customer satisfaction and reduced errors.

For example, tagging in Shopify is a quick and easy way to organize your work. By using tags for your products, customer reviews, transfers, and social media posts, this helps your brand stay organized. This also allows your customers to quickly find products in the search results, even though they won’t be able to see the tags.

Real-time data sync

Syncing data from your current systems opens up automation potential that you've only dreamed about. For example, the Klaviyo and ReCharge integration syncs customer data between the two apps. If a customer decides to cancel their subscription, you can trigger an email from Klaviyo that follows up with the customer in an attempt to win them back.

###Reduce manual tasks As your ecommerce business grows, you won't have time to focus on manual tasks. You might be able to respond to every customer request when your customer base is small, but as you start getting hundreds of support tickets a day, you'll need a better way to handle support. For example, let's say you're a Shopify store owner and a customer wants to know where their order is. Without integrations, you'll have to ask for their tracking number, log in to your carrier's portal, look up the delivery status (and potential delays), and let the customer know where it is. That process can take a few minutes and it's really time-consuming at scale.

With an integration, you can not only see vital information about customers’ orders in one place but also have automated responses sent to your customers - saving you time while having inventory and direct communication responses to your loyal customers in real-time.

Examples of ecommerce integrations

There are hundreds of ecommerce apps available today. You can use integrations for marketing, sales, customer service, shipping, fulfillment, and more.

Email integrations

This automated email marketing tactic provides marketers to send personalized and time-efficient messages for your loyal customers. Without having to sort through email addresses or numerous emails, and an email integration like Omnisend for ecommerce platforms allows you to provide a curated customer experience.

For example, an email integration allows you to send:

  • Feedback Surveys - these are important for your company to know what has been a weak point for your customers and what can be improved.
  • Personalized Emails - these are perfect when sending birthday messages, special promotions to your VIP customers, and exclusive access to insider information.

Social media integrations

With social media integrations, your brand image increases dramatically. A strong social media presence can increase traffic to your ecommerce site and also grants the opportunity for customers to communicate and connect with you and your team on a personal level.

For example, an Instagram Shop is a great marketing tool for your business. Instagram Shop connects your product catalog with your ecommerce Instagram profile. With over 500 million users worldwide who use Instagram daily, Instagram has become one of the most frequently used and well connected social media apps in the world.

Having an Instagram Shop not only promotes your brand through pictures, gifs, and text but there are direct channels of communication through direct messaging, links that direct users to your website directly, and prices tagged or listed in your shop. Instagram Shop eases the bumps along the road for customers. With the entire catalog tagged with a range of colors and prices, users can purchase products without ever leaving your page or the app itself. The “save” feature on Instagram also allows them to check out items at any time. What a simple yet effective way to improve customer experience!

Customer service integrations

Integrating your software systems to share data is an integral part of your company’s success. Although it may be costly in the beginning to create a customer service integration, it pays off in the long run.

For example, applicable information can be accessed by any employee across different departments without running into any delays, miscommunication mishaps, or complications. Employees having access to information from a software system is also another way to improve teamwork and your company’s work culture.

There are over dozens of popular CRM and customer service apps, here’s a few listed below:

  • Gorgias: a helpdesk that provides automated responses, support, and elevates customer interactions for your company
  • Quick Facebook Chat: uses Facebook as a live messaging chat helpdesk for your customers
  • Slack: a messaging app with channels that allows you to communicate with all departments of your company. Information can easily be exchanged with co-workers without having to leave the app.

Accounting integrations

For example, you can integrate QuickBooks with your ecommerce site to automatically sync inventory data. There are many benefits to using QuickBooks.

One of QuickBooks’ benefits is that it’s user-friendly for many people no matter what field they’re in. Secondly, the software tool is highly relied upon in the field and can help you and your team file tax reports in a simple manner. QuickBooks frees up time for your team and secures your financial data in a safe way so you won’t lose any important information. Lastly, QuickBooks is focused on helping small businesses flourish and grow.

ERP integrations

ERP integrations connect your Enterprise Resource Planning (ERP) software with another business app like a front-end, CRM, EDI, and marketing tools together. This is mainly reserved for huge ecommerce sites, but if your business is large enough to be considered an enterprise, it can benefit well from ERP integrations.

Since everything is automated, the accuracy of data is nearly error-free while also freeing up time since nobody is manually inputting data. With website visitors turning into leads who then convert into customers, all teams in your ecommerce business work cohesively together with higher rates of customer and coworker satisfaction.

Automate your ecommerce store with Alloy

Ecommerce automation is easier than ever before because of Alloy. Here's why should use Alloy as your ecommerce integration solution:

Built for ecommerce

We built Alloy to integrate ecommerce integrations easier. You can be up and running with automated workflows in 5 minutes. Check out the Alloy Automation app on the Shopify App Store to get started right now.

Integrates your favorite Shopify Apps

We have integrations with leading ecommerce apps like ReCharge, Klaviyo, Gorgias, Postscript,, Shippo, and more. New integrations are available every week. Want to see a specific integration? Contact us and we'll let you know when we can build the integration!

Pre-built workflow templates

We've built a library of over 100+ workflow templates that you can easily use and customize for your ecommerce store. Best of all, the workflow templates are free!


With ecommerce integrations, your business can automate and scale many tasks freeing up time for you and your co-workers while simultaneously gaining customer satisfaction. These integrations work in real-time, without anyone manually inputting data because automating workflows are used. Some great examples of ecommerce integrations include email, social media, customer service, accounting, and ERP integrations.

To learn how Alloy can help integrate your ecommerce apps and automate your store, click the button below to request a demo.