How Push Notifications Improve Marketing & Customer Engagement

December 3, 2020
By Alloy Automation
Blog Dots
Blog Dots
How Push Notifications Improve Marketing & Customer Engagement

Push notifications are your secret sales tool

With the high adoption of smartphones throughout the world, D2C businesses are able to communicate with customers like never before. Channels like email, SMS, Facebook Messenger, and WhatsApp allow customers to communicate with businesses as they’d communicate with friends. And push notifications can be an exciting way to promote your business and send personalized messages to customers. For any consumer-facing business, push notifications should be a part of your marketing strategy.

In this push notification guide, we’ll walk you through what push notifications are, the types of push notifications, and push notification software you can implement.

What is a push notification?

Push notifications are short messages or alerts sent through mobile devices or web browsers to provide updates, alerts, offers, and more. With the help of these notifications, the companies can stay in touch with their users.

Types of Push Notifications

Push notifications are an innovative tool that makes it easy to follow up with users. Since so many users see them on their home screens, they can be just as visible as SMS notifications and likely won't get hidden like with emails. That is why these notifications are a useful tool to promote your business. You can send your push notification in two ways.

Mobile push notifications

The most familiar type of push notification is the notification we receive from the apps on our smartphones. When mobile users download an app, they automatically begin to receive alerts from that app. These notifications can be turned off in the app settings.

These brief messages appear at the top of the screen. You can either view the message or swipe it from your screen and view it later. We can be notified in many ways when new features are introduced to the app when there is a new message sent to us, or even when we make a transaction, and when our product is shipped when we buy something online.

Web push notifications

Browser notifications are more convenient and useful than mobile notifications because they can be sent on multiple devices, i.e., smartphones and laptops or computers, and they don't need any apps. This is a brilliant way for websites to keep in touch with their loyal subscribers. It lets them collect more and more subscribers.

Use cases for push notifications

You must understand the type of notifications your users are expecting from your brand. You have to make sure that the alerts or messages you are sending them are interacting. Below we are sharing some ways through which you can engage your users in your marketing business.

Abandoned cart reminders

Did you know that 79% of online shoppers abandon their shopping carts? Recovering abandoned carts is a big focus for any company selling online. When a customer abandons their cart, a push message is triggered. If you send a push notification to a customer about their abandoned cart, you can potentially recover the lost sale.

Direct marketing

Direct marketing means introducing your business directly to the customer through emails, social media, newspapers, text messages, etc. For marketing purposes, push notifications can be used to market just like you would with any other marketing channel. With open rates as high as 90%, push notifications can be a great way to get past cluttered email and SMS inboxes. Push notifications can be used for promotions, discounts, incentives, blog post promotions, and much more.

Back in stock alerts

Back in stock alerts can potentially be missed when sent via email. With push notifications, you can notify customers when products they’re waiting for are back in stock. It can increase their sense of urgency in case they’re worried the product will go out of stock again.

Shipping & delivery updates

Push notifications are a great way to let customers know about the status of their orders. You can use push notifications to tell them about shipping updates, delivery time frames, delays, and more to boost customer retention.

Price changes

Your customers might be looking to buy a specific product at a low cost, but at that time, that item can be at a high rate that has stopped them from buying it. Notify them when there is any fluctuation in the cost of that product to drive conversions.

Push notification FAQs

Some common questions may come to your mind when you try to push notification features in your online business. Breath a sigh of relief because below, we answer your most frequently asked question, so you don't have to waste your time searching for them.

What is a push notification subscriber?

A push notification subscriber is a user who has opted-in to receive push notification messages.

Can you send push notifications without an app?

Yes, you can send push notifications without an app. Any company can send browser notifications from their website after installing a web-based SDK code from a web push service to enable them.

How do push notifications work in a web app?

First, send a network request to the push service. The push service will analyze the message and then deliver it to the appropriate browser. The notification will be queued if the user is not online at the moment, and when the user comes online, it will pop up on the desktop screen.

How to get new push notification subscribers

Like email and SMS, you need subscribers to opt-in before you can begin push notification marketing. Here’s how to get more push subscribers:

Website pop-up

All it takes is one little click to earn a subscriber through website pop-ups. Users don't have to download any app; they just simply agree to be notified. The users don't even have to be on the website to receive notifications. Once they click ‘allow messages,’ your messages are sent to them through their browser or mobile device.

Send an email with a subscribe link

Send your users an engaging email directing them to a subscribe link. Avoid sending too many emails as this can annoy them and makes them lose interest in your brand. You can also include a link to your subscriber link in your email footer like you normally would with social media links (Facebook, Twitter, Instagram, LinkedIn, etc.).

Push notification best practices

Push notifications are an exciting communication channel, but it can be hard to leverage it to the best of its capabilities. Here are some best practices for using push notifications:

Provide actionable alerts

Actionable alerts allow your target audience to take action on the information sent to them through the notification. For example, when you send them a back in stock alert, they’re more likely to make a purchase since they clearly have an interest in the product. You need to know what type of alerts your users want and what channels they want to receive updates through.

Test call to action (CTA) messages

Testing your CTA messages is great because you can learn what works and what doesn’t. The data in your CTA messages is a prominent opportunity for A/B testing, which tests your marketing skills, choice of words, and how you interact with your customers. So be always assured about the effectiveness of your CTA message before sending them.

Use push notifications sparingly

The frequency of your messages matters. A good push notification marketing strategy is to never spam your subscribers by sending them too many notifications. Set a limit in which you should send messages to them; otherwise, if you send an excessive amount of notifications, they’re more likely to opt-out.

Utilize limited-time offers

Notify your customers when there are limited time offers available on your site. By creating a sense of urgency, customers will be more likely to make a purchase.

Push notification software

There are dozens of push notification tools available depending on your industry. Some tools are better suited for ecommerce, some are better for mobile apps, and others can serve both channels.


PushOwl is the leading push notification service for Shopify merchants. With PushOwl, you can offer personalized push notification campaigns to your customers.

With click rates as high as 15%, PushOwl can be one of the best ways to bring engaged store visitors back to your online store. If you’re trying to grow your Shopify business, PushOwl can be a great way to utilize push notifications to their highest potential.


Omnisend is one of the leading email and SMS marketing platforms for ecommerce businesses. They also support push notifications. With Omnisend, merchants can set up automated push notifications for cart abandonment, browse abandonment, transactional messages, and more.


If you have a mobile app, Mixpanel is a great way to send push notifications to your app users. Through Mixpanel, companies can set up a wide range of message types to provide updates to their customers.


Push notifications can be a great way to grow your business - when leveraged correctly. They’re a great way to connect with users and drive increased engagement. By leveraging push notification automation, any business can see great results.

To learn more about how Alloy can help with push notification and ecommerce automation, click the button below to learn more.